Behind the Music
The IdEA
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
The process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
​
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
replace w/ imac
with mockup creation
Image of mood Board here
The Product
The Results
Average listening time per episode was
10
MINUTES
Listening on Facebook:
9.8K
MINUTES
On A Personal Note was downloaded
30K
TIMES
over its two seasons.
Reach on Instagram:
5K
PER SINGLE EPISODE
Reach on Twitter:
3.7K
PER SINGLE EPISODE
Reach on YouTube:
1.7K
PER SINGLE EPISODE
Even more meaningful, The Cleveland Orchestra was able to fulfill its mission at a time when there was no other way. On a Personal Note become a lifeline for many. As one of our many five-star reviewers put it:
“[On A Personal Note is] the next best thing to being at Severance; connecting with members of The Cleveland Orchestra and hearing great music—an antidote for COVID”